Analytics & Reports
Track sales, traffic, and customer behavior.
Analytics Dashboard
Section titled “Analytics Dashboard”Access at Analytics in the sidebar.
Key Metrics
Section titled “Key Metrics”Revenue Metrics
Section titled “Revenue Metrics”| Metric | Description |
|---|---|
| Total Sales | Revenue over period |
| Average Order Value | Revenue / Orders |
| Revenue Growth | % change vs previous |
Order Metrics
Section titled “Order Metrics”| Metric | Description |
|---|---|
| Total Orders | Number of orders |
| Conversion Rate | Orders / Visitors |
| Order Breakdown | By product type |
Customer Metrics
Section titled “Customer Metrics”| Metric | Description |
|---|---|
| Total Customers | Customer count |
| New vs Returning | Customer mix |
| Customer Lifetime Value | Average spend |
Traffic Sources
Section titled “Traffic Sources”See where visitors come from:
| Source | Description |
|---|---|
| Direct | Typed URL directly |
| Social Media | Facebook, Instagram, etc. |
| Shared links | |
| Google Search | Organic search |
| Referrals | Other websites |
Top Products
Section titled “Top Products”Ranking of best sellers by:
- Revenue
- Units sold
- Views
Identify winners and underperformers.
Time Periods
Section titled “Time Periods”Filter data by:
- Today
- Last 7 days
- Last 30 days
- Last 90 days
- Custom range
Charts & Visualizations
Section titled “Charts & Visualizations”Sales Chart
Section titled “Sales Chart”Bar chart showing daily/weekly revenue trend.
Customer Breakdown
Section titled “Customer Breakdown”Donut chart: New vs Returning customers.
Traffic Sources
Section titled “Traffic Sources”Pie chart of visitor origins.
Exporting Data
Section titled “Exporting Data”- Go to Analytics
- Click Export Report
- Select date range
- Download CSV
Use for:
- Accounting
- Tax filing
- Business analysis
- Investor reports
External Analytics
Section titled “External Analytics”Google Analytics
Section titled “Google Analytics”- Go to Settings > SEO
- Enter Google Analytics ID (G-XXXXXXX)
- Save
Track:
- Detailed traffic
- User behavior
- E-commerce events
- Conversion funnels
Facebook Pixel
Section titled “Facebook Pixel”- Go to Settings > SEO
- Enter Pixel ID
- Save
Track:
- Ad performance
- Retargeting audiences
- Conversion events
Using Analytics Effectively
Section titled “Using Analytics Effectively”- Check weekly - Regular monitoring
- Spot trends - Look for patterns
- Act on data - Make informed decisions
- A/B test - Try different approaches
- Set goals - Track against targets
Common Insights
Section titled “Common Insights”| Observation | Action |
|---|---|
| Low conversion | Improve product pages |
| High cart abandonment | Simplify checkout |
| Top product identified | Promote more |
| Traffic source winning | Invest more there |